J-Lab: The Institute for Interactive Journalism

 

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Cool Stuff:
Promotional Games
Want to bring visitors to your site -- and keep them coming back? Challenge their wits and skills with an interactive Web game.


The Snowplow Game (Boston.com)

As part of its holiday-themed Get Wrapped promotional campaign, the Boston Globe's Boston.com offered visitors the chance to drive a snowplow through the city's blizzard-covered streets. Created by Boston-based interactive studio The Barbarian Group, the game has players racing the clock to collect snowflakes, peppermints and mystery gifts, passing real Boston landmarks as they clear the roads. Players' high scores are collected and displayed, allowing the whole city to compete with one another for snowplowing glory.


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J-LabTM is an incubator for innovative, participatory news experiments and a center of
American University's School of Communication in Washington, D.C.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.